Entering into the restaurant business means you’re gearing up for plenty of excitement and competition. You’ve got to be armed with a strong and unique menu, a memorable look and brand, and be prepared to market and advertise in a big way. Now maybe you’ve already given thought as to what will be your coffee shop design and how your restaurant can be unique and stand out, and you’ve decided to go the route of a beachfront café.
Beachfront cafes have the advantage of already having a fair amount of foot traffic thanks to beach-goers and tourists, but there is still a fair amount of cash you will need to fork out in order to get your business up and running. With that in mind, here are a look at some ways you can save money while in the process of opening your new beachfront café.
Give It a Unique but Budget-Friendly Look
One way that you can end up going over budget pretty quickly is with furniture and décor. Obviously, you want your café to have a unique and cool vibe, but it is essential to do this within a set budget. This means keeping track of all spending and looking for deals whenever possible. Online sources such as Restaurant-Furniture.com provide you with a way to buy restaurant chairs and more at a reasonable price that works with your budget.
Opt for Energy Efficient Measures
While designing the restaurant, make sure you use energy efficient measures whenever possible. This can include such things as energy efficient lightbulbs, cooking equipment, low flow toilets, and more. Any place that you can save on the amount of energy you use means savings at the end of the month for you. There’s also the fact that it’s great for the environment.
Get Input from Your Chef on the Kitchen Design
If your cafe will be cooking items on-site, then it’s extremely helpful to get input from your chef when designing the kitchen. This will ensure that the equipment you purchase is what they need, and the layout will help the cooking staff to be productive.
Make Use of Online Marketing and Advertising
As with any new business, it’s important to have a robust marketing and advertising plan. Sure, there will be foot traffic, but there’s a good chance you’ll need more than just the casual passerby. Rather than spend a fortune on a traditional advertising campaign, look for ways to market your new café online through social networks. This plan will cost you nothing, and it can be just as effective as the traditional marketing routes.
Key places to market your café include Facebook, Instagram, and Twitter. It’s also a good idea to create a website for your restaurant where you can post the menu, hours, and photos.
All the Little Things Add Up
While each of these items may not seem like big savings, once you add them up the savings can be significant and make a real difference in just how successful your new beachfront café is.